Speaker: Deana Haworth / CEO at Hirons

When: Thursday, September 3, 2026
2:30-3:00 / Check-in, networking
3:00-4:00 / Program
4:00-5:00 / Rooftop reception, industry networking

Where: Hirons, Downtown Indianapolis

Price: $35 Members / $70 Non-members

1 CEU Available

Program Summary

If left unmanaged, crises can wreak havoc on an organization’s reputation, create management challenges, and result in real business losses. In today’s 24-hour news cycle, issues escalate rapidly, making reputation management both an art and a science. Building “reputation insurance” requires intentional storytelling, strategic digital engagement, and the ability to show up authentically in real time. It also demands responsiveness and the agility to adapt as situations evolve.

Back by popular demand, SMPS Indiana welcomes Hirons' Deana Haworth and fellow employee-owners for a discussion on crisis communications and reputation management in the digital age. Drawing from their experience developing proactive communications strategies and managing reactive media relations, the Hirons team will share best practices for navigating crises while maintaining trust and credibility.

Attendees will learn how digital channels, online conversations, algorithm-driven visibility, and AI-generated content influence public perception in real time. The session will also explore strategies for balancing authenticity with agility, helping organizations protect and strengthen their reputation when it matters most.

Following the program, please join us for a networking reception on the Hirons rooftop. Drink tickets and light refreshments will be provided. Please note that rooftop access is available by stairs only; elevator access is not available.