AI tools are increasingly influencing how prospective clients discover firms, research options, and form shortlists for professional services. This session will explain how AI-driven search and answer engines interact with websites, including what helps content get surfaced and cited. Attendees will learn how website structure, content strategy, and technical elements such as schema can affect visibility in AI results.

The program will conclude with a hands-on workshop where participants will draft AI-ready content and build basic schema to support discoverability.

Key Takeaways:
• Understand how buyer discovery and research behaviors are evolving with AI tools
• Assess your firm’s current visibility in AI-driven searches and answers
• Learn practical ways to structure and optimize website content so AI systems can find and reference it
• Understand what schema is and how it can influence how your website is interpreted and surfaced

Speaker: Joshua Hanosh

Speaker Bio: Josh Hanosh is Vice President at Three29, where he supports architecture, engineering, and construction firms with marketing strategy for long sales cycles. His work focuses on brand positioning, campaign strategy, and AI-enabled SEO and GEO. Outside of work, Josh enjoys running, lifting, golfing, snowboarding, and finding the best chips and salsa.