Saying “yes” to every RFP feels productive, but it can quietly drain your hit rate, your people, and your profit. "Turning Down Work is Good Marketing" challenges one of the AEC industry’s most ingrained habits and shows why turning down the wrong pursuits is often the fastest path to winning more of the right ones. Expect a provocative, data-driven session rooted in real metrics, behavioral insights, and a proven Go/NoGo framework.

You will see how a disciplined Go/NoGo system turns marketing from a reactive proposal factory into a strategic growth engine, using objective scoring, CRM-based decision tools, and six months of tracked data to predict winning and losing pursuits. Walk away ready to present undeniable evidence to even the most analytical leaders, reclaim wasted time and effort, reduce burnout, and focus your firm on higher-value opportunities that strengthen your client portfolio and bottom line. Bonus: Gabe is giving away copies of his book The AEC Professional’s Guidebook: 70 Lessons to a Stronger Career.