The AEC industry is in the midst of profound and accelerating change. Artificial intelligence is reshaping how firms pursue, win, and deliver work. Private equity is altering competitive dynamics, investment expectations, and growth strategies. At the same time, shifting demographics, evolving workforce expectations, regulatory uncertainty, and broader social and political forces are redefining what clients value and how firms must show up in the market. For marketers and business development professionals, the playbook that worked even a few years ago is no longer sufficient.

This session will explore how marketing and BD leaders can position themselves as strategic partners to their firms in this environment of disruption. We’ll discuss how to translate macro forces into practical actions—sharpening positioning, enabling seller-doers, leveraging data and AI responsibly, and strengthening client relationships amid heightened competition and consolidation. Attendees will leave with a clearer understanding of the forces shaping the AEC landscape and concrete ways marketing and BD teams can help their firms adapt, differentiate, and grow through uncertainty.